AIMS

Enable your business use digital technology to increase productivity, grow your customer base and improve your customer experience. This training will support you and your teams to upskill digitally and transact business online.

This course was developed by SOLAS and the ETBs in consultation with enterprise, Chambers Ireland, ISME, SFA and the Regional Skills Fora

Employees will develop the digital skills they need to successfully use technologies for sales, marketing and business administration. It is also designed for employers who want to use digital technology to communicate more effectively with their customers and to increase their business success through an online presence

The training equips employees to optimise the application of digital technologies in the workplace through access to highly subsidised training

 

 

DURATION

Each module is 4 hours per week for 9 weeks (typically 9.30am to 1.30pm)

 

Each module involves 36 hours contact time with a tutor and additional time (14 hours approx.) to complete work related projects and assignments

Benefits (Employee)

Develop digital skills and make a difference in your career

Avail of personalised learning to meet your needs

Access new digital knowledge for a better future

Enhance your contribution to the success of your company

 

Benefits (Employer)

Grow your online business

Access highly subsidised flexible training

Improve customer relations and win new customers online

Identify and interpret customer data

Manage change in the digital world

Increase brand awareness & loyalty using social media

COURSE MODULES

Module 1: Digital Business Solutions

This module will enhance the digital customer experience and improve business processes through the use of digital business solutions.

The module focuses on:

  • Understanding and meeting different customers’ needs in a digital environment
  • Improving the application of digital business tools in the workplace
  • Developing a digital customer experience strategy

Module 2: Social Media for Digital Marketing

This module will create and enhance the digital presence of a business through the use of social media

The module focuses on:

  • Understanding the social media environment
  • Using social media tools to communicate with customers
  • Enhancing digital sales and marketing strategies

 

FUNDING

This course is funded under the Skills To Advance initiative. For employed learners, this course, including course materials and assessments fees are provided at no cost to the learner. 

CERTIFICATION

Upon successful completion of the programme, learners will achieve a QQI Level 5 qualification

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This course runs periodically, please email our Enterprise Engagement Team – EnterpriseEngagement@kwetb.ie for more information.